Our Story

The Reign Shop was created after the birth of my daughter  Jaiya  Reign. Children have a way of changing  our lives forever and Jaiya was no exception. Becoming  a mother was an awakening that inspired me to connect spiritually on a deeper level as well as think, love, and move differently more than ever before. The butterfly represents those changes in my life. To me the butterfly has always represented endurance, change, and hope. My hope is that every time you purchase from us whether you are a parent, GOD parent, friend, aunt, sister, brother or uncle you are reminded of that change we all share.